The Latino Franchise Association


Franquicias Fest nyc 2023


August 4 & 5, 2023 | New York Marriott Marquis

What is Franquicias Fest Expo?

It’s finally here, Franquicias Fest Expo!
The biggest Latino Franchise Expo in the United States.

At Latino Franchise Association (LFA)our top priority and goal is to create a franchising ecosystem where franchisors, franchisees, suppliers, professionals and just about everyone that wants to benefit from the franchising business model, can connect and create amazing and highly profitable brands. And most importantly, brands that can have a major positive impact in our community. 

LFA is the "Go To" organization for Latinos in franchising!

Franquicias Fest Expo is a 2-day franchise expo like no other. It’s a yearly, multi-city franchise trade show, conference, workshop, and networking event for business owners, entrepreneurs, franchise executives, franchise brand owners, franchisees, suppliers and people from all walks of life who are looking to scale and capitalize on the franchising industry.

Who is the Franquicias Fest for?

Whether you’re in the franchise industry or not, you’re more than welcome to join us at Franquicias Fest! There is an opportunity for everyone! We look forward to seeing you! 

Franchisor or
brand owner

You currently own a franchise brand. You’re looking to position and expand your brand in one of the fastest growing markets in the United States, the Latino Market.


You are a franchise who is looking for ways to attract more clients, increase revenue, or become a better leader. You’re in the right place!


You’ve been in business for a while now, or you’re just starting out, and now you want to grow your business by expanding your services or offerings to a new market, the Latino Market.

Entrepreneur or Individual

You’re an entrepreneur, or you’re thinking about becoming an entrepreneur, and you’re looking for new opportunities to invest in the franchise industry. Or you’re an entrepreneur looking to start your own franchise.

What Can You Expect from
Franquicias Fest NYC 2023?

Yes, it’s a fest, or festival, or as we would translate in Spanish, it’s a Fiesta! It’s an opportunity to learn or find out more about how to start a franchise business, invest in a franchise or join the franchising industry to expand your business in a fun, dynamic and educational environment.

You’ll have the opportunity to meet industry leaders, brand owners, and franchise executives who will share with you industry insights, best practices, how-to’s, current and future franchise trends, so that you’re equipped with everything you need to start or expand your franchise business. 



Meet franchise industry leaders who are making a difference in their communities and are happy to share with you their unique perspectives on the future of the franchising industry, trends, experiences and knowledge. 

Workshops/Breakout Sessions

Learn from our live, in-person sessions about franchising, how to start a franchise, invest in a franchise, sales, marketing, technology, operations, support and franchise resources. Also, check out the latest tools and tecnology in the franchising industry.


Our mission is that by the end of the expo, you will be inspired, motivated or equipped with the tools and resources you need to be successful and reach your goals.


Connect with like-minded individuals who just like you are looking to grow professionally, become experts, better leaders and who are looking to make a difference.

meet our speakers

Noreen Gillen

Vice President
Merrill Lynch Wealth Management

Rafael Alvarez, CFE

CEO & Founder
Latino Franchise Association

Ericka Garza

Hispanic Latino Franchise Leadership Council (HLFLC)

Dr. John P. Hayes, CFE

Titus Chair for Franchise Leadership
Director of the Titus Center for Franchising

Mark Madrid

Associate Administrator, US Small Business Administration

Jorge Ferraez

Publisher Latino Leaders Magazine

Fabiola Guerrero

Chief Executive Officer
e Rhoslyn Florist Franchise

Emiliano Jöcker

Senior Consultant
iFranchise Group, Inc.

Richard Santos

Marketing Director & CTO
Latino Franchise Association

Kiani Alvarez

VP of Marketing
Latino Franchise Association

Moises Perez

Latino Franchise Association

Barry Knepper, CPA

Chief Financial Officer
Latinx Franchise Brands

Barima Yeboah

VP of Franchise Development
Latinx Franchise Brands

Ricardo Rivera

All Around Franchise Consultant

Felipe Osorio

Paychek, Inc.

Jorge Valencia, CFE

Diplomado Internacional de Franquicias

Manuel Solorzano

Director of E2 Visa Program and Regional Vice President - Latin America

Ivan Jimenez

VP of Finance
Latinx Franchise Brands

Dr. Robert Needham

Founder & CEO
Collaborative Franchise Systems, LLC

Gary Occhiogrosso

Franchise Growth Solutions

John Lancaster

VP Emerging Markets Franchise Development

Clem Yeboah, CPA

Financial Advisor
Latino Franchise Association

Elani Alvarez

Latino Franchise Association

Mike Herrera

President of CoolVu

Arturo Giammugnani

CEO de Business Lending Brokers

Alduey Sierra

TV Personality

Harold Kestenbaum

Attorney at Spadea Lignana

Educardo Mercado


Nick Maldonado

CEO & Founder of Toro Tax

Yolanda Stevenson

CEO & Founder of Taxi Mom

Diego Toasa

ATAX Franchise Area Rep

Rosa Saldana

CEO of Promecin

the venue

New York Marriott Marquis

1535 Broadway
New York, NY 10036

Experience the vibrant energy of Manhattan at the newly renovated New York Marriott Marquis, located in the heart of Times Square. The hotel is an iconic fixture of the city and offers easy access to some of the most exciting attractions, including the world-famous Theater District, Rockefeller Center, and Radio City Music Hall

It's a Fiesta from beginning to end - check out the activities throughout the franquicias fest

kickoff franquicias fest 2023 with us at
our golf tournament

Thursday, August 3, 2023 from 8AM to 2PM (EST)

Dunwoodie Golf Course, 1 Wasylenko Ln, Yonkers, NY 10701

Experience New York City Like Never Before at
our LFA Yacht Fiesta!

Date: Friday, August 4, 2023
Time: 6 PM to 11:00 PM EST

Liberty Cruise - Pier 36
299 South Street, New York, NY 10014